It’s common to have multiple emails when you run numerous websites. I think I have about 15 to 20 email accounts, half of which I never use because I’ve lost its passwords. I have one particular email account I use for signing up to website newsletters and online e-zines; I call this my spambox.

On average, my “spam-friendly” email account receives about 30 to 40 new emails a day with online news and promotions. I’m surprised of how many online product launches there are every single day. In addition to reading the latest news in the internet marketing industry, my “spam-friendly” inbox also gives me a chance to practice “being the consumer.”

Put yourself in your customer’s shoes…

If you have a website, product or service online, picture yourself stumbling on your own webpage and surveying your website for the first time. In other words, try to sell yourself on your own product/service - How would you react? Is the sales copy attractive or not? Why would you purchase this product/service rather than the competition’s product/service?

Having a consumer’s state of mind particularly helps you to understand what an individual may be thinking and you can modify your sales pitch (web copy), product or service to help them see things how you do.

And after pitching your product to yourself, ensure the actual product or service is top-quality and includes great customer service after the purchase – customer’s won’t mind paying a bit more for those products.

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