What’s The Deal With Clickbank?

I am starting to wonder why so many internet marketers use Clickbank to collect payment from their customers. I use their service because they basically take care of everything that has to deal with payment for my sites. They take care of customer refunds as well as payment owed to my affiliates. Sure this may sound all fine and dandy but at the end of the day Clickbank is the proud owner of 7% of my entire business. That’s right Clickbank takes 7% of all revenues generated from my sites.

If Clickbank actually took the time to review all refund requests I wouldn’t mind them taking their cut. After all they do provide a great market place for affiliates to find my products. When a customer purchases a product with Clickbank a message is attached to their invoice. The message notifies the customer that all you need to do to get a refund is forward this invoice to an email address.

Refunds are part of any business right. People are always returning something they just purchased. You may think that this is the case. But I bet that most of the people who get refunds still have the product they purchased. So they are essentially getting a product for free. With Clickbank it is extremely easy to purchase an ebook download it to your computer and then get a refund.

If you have an initial list of affiliates who can push your product then Clickbank is great. Once you gain credibility and get a high enough Clickbank gravity your product should attract new affiliates because of Clickbank’s marketplace.

For now I will continue to use Clickbank as my payment processor because I really don’t think there is anything better out there.

Your Friend,

Errol Potok
BusinessShakers.com/errol

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